Fewer pairs. Better cut.

Rinse Co. makes denim for people who are done buying four cheap pairs a year. The Everyday Jean is the first pair: 13 oz cloth, a rinse so you can wear it today, a straight cut that is supposed to still look like a jean next fall.

We are a new brand. There is no fake mill story here. The promise is the pair, the 30-day fit return, and not asking you to do raw-denim homework.